Oddly enough, the post(Down Syndrome Radio)I did about the idea of having a weekly radio program on Down Syndrome actually has legs. A local radio station is accepting of the idea of this type of programming. I would have to choose either 15 minutes/30 minutes/1 hour+ for the runtime of the show. Let’s just pick an hour for discussion sake. The hour long segment could run once a week with a possibility of a rebroadcast during the week. There is a catch though; I would be responsible to find sponsors (advertisers) of the show, which shouldn’t be to difficult since I’m in the advertising and marketing business. The one our segment would cost me approx. $200 per week, which means that I would probably be responsible to find at least 3-5 advertisers to commit. The cost of everything actually sounds pretty reasonable.
The station itself is small and broadcasts within a 60 mile radius. I think the distance is far enough to find the ears of some program manager of a larger station that may take an interest, or not.
I’ve decided that I need to cover more than just Down Syndrome on the show. It needs to appeal to a wider audience.
I’m going to inquire a bit more into this crazy idea before I pull the trigger.
Think about what the positive and negative outcomes of a show like this could be.